RADIANT RUBY LIP CRÈME: YOUR LIPS’ NEW LASTING LOVE

Lip Crème noun

Lip \ˈkrem

A super-hydrating blend between a full-color liquid lip and a buttery lip cream, our Radiant Ruby Lip Crème is the deliciously decadent, lip-loving, crystal infused elixir your pout has been missing.  

Available exclusively at Sephora online! And look for more launches after Valentine’s Day.   

WHAT MAKES THE RADIANT RUBY LIP CRÈME SPECIAL?

Full color, high-level hydration, and infused with real rubies, this lip crème has the fashion of a liquid lip, the shine of a gloss, and the luster of your favorite gemstone.

And as always, it’s vegan, cruelty-free, non-toxic, fully recyclable, and infused with a luxurious confection of lip-loving ingredients that nourish, protect, and enhance your lips all day (and night) long.   

THE SHADES

With 12 full-color shades from ruby red to deep chocolate, you can awaken any mood from red-carpet rouge, to avant-garde artist, to hot pink coquette.   

Balance – peachy nude 

Protect – mauve nude

Motivate – tea rose

Dream – rose cedar

Manifest – petal pink

Passion – magenta

Ruby – blue red

Self-Love – pink tulip  

Power – red-brick rouge

Inspire – strawberry red

Queen – royal purple amethyst

Confidence – rich chocolate mahogany

THE LIP LOVING INGREDIENTS

Have you ever applied a lip color and watched your lips enter wrinkled-up-prune territory? Us too, and we’re not about that life. While color and longevity are great, they shouldn’t come at the expense of texture or hydration.

Our Radiant Ruby Lip Crème is infused with impactful ingredients to not only impart gorgeous, striking color, but to nourish, hydrate, and heal your lips for a lastingly luxe treat. Seriously, the more you wear it, the more health-giving love your lips will receive.

Organic Rosehip Oil

This moisture-rich oil smooths and hydrates dry, flaky lips, creating a gorgeously soft, silky pout. Antioxidants lycopene and beta-carotene help improve skin texture and protect lips from aging free radicals. Vitamins A and C combat discoloration, sun damage, and encourage healthy collagen production. In order words, it’s nature’s needle-free lip injection! #yesplease

Elderberry Fruit Extract

This antioxidant-rich fruit extract contains anthocyanins that soothe and moisturize the skin and protect against free-radical damage. Elderberry Extract has even been shown to help treat cold sores!

Plumeria Flower Extract

Plumeria Flower Extract is rich in glycosides which have a unique ability to bond to water molecules, creating deep lip hydration. This gorgeous extract also contains lignin, a skin-smoothing, wrinkle-reducing compound that brings forth seriously petal smooth lips.

THE CRYSTAL INFUSION: RUBY

Ruby for your lips

Rubies help hydrate, nourish, and protect lips from environmental toxins. This flame-colored gemstone is like a sauna for your lips: helping to heat the skin, encourage better blood flow, and remove unwanted toxins.

Ruby for your spirit

Ruby emanates power, prosperity, and sensuality. Its crystal energy stimulates the heart – awakening passion and love in your life. This means romantic love, friendship love, and love for yourself and this earth.

THE PACKAGING

Made with 100% PCR recycled plastic, our Radiant Ruby Lip Crème is the first fully recyclable lip component in the beauty industry! By using 100% recycled plastic, we create 25% less carbon emission than virgin plastic. 

The Outer Box

Made with 100% recyclable FSC-Certified paper and water-based soy inks, you can toss the box in any recycling bin.

The Lip Crème Container

Made with 100% PET recycled plastic (Recycle #1:the most easily recyclable plastic), you can recycle the entire product after rinsing it out and snipping off the soft applicator tip. We recommend a small spatula like The Spatty Daddy to get every last drop out!

WHY INGREDIENTS MATTER MORE IN LIP PRODUCTS

The average lipstick-wearing woman consumes 7lb of lipstick in her lifetime! And since most of us would never intentionally ingest toxins, it means taking extra care when reading lipstick labels.  

Stay tuned for a blog on the top non-vegan ingredients to avoid in your lip products soon!

_______________________

We cannot wait for you to try our Radiant Ruby Lip Crème! Tag us in your ĀTHR Beauty lip looks on Instagram so we don’t miss a thing <3

- ĀTHR Beauty xo