BEAUTY WITH INTENTION

Formulated with good ingredients and good vibes, we create efficacious makeup
without ever losing sight of our guiding north star.
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BEAUTY WITH INTENTION

Formulated with good ingredients and good vibes, we create efficacious makeup without ever losing sight of our guiding north star.

Shop Now

Sustainable, clean, vegan beauty that is absolutely cruelty-free.

Sustainable, clean, vegan beauty that is absolutely cruelty-free.

HIGH-IMPACT & HIGH- VIBRATIONAL

Revel in multidimensional beauty products that deliver one-swipe pigment power, long lasting wear and continuous high-performance. Explore saturated shadows, skin-centric shimmers and luscious lip
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Aloe Vera

Rosehip

Prickly Pear

Jojoba Seed

GROUNDED IN DESERT MAGIC...

What may seem dry and empty to the naked eye is actually a vast, complex ecosystem that is roaring with life. By mindfully harvesting rich ingredients from the desert, we infuse every product with enduring, defy-all-odds properties.
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THE DESERT CALLS ON YOUR INNER MUSE

As you search through the depths of valleys and across vast dunes, turn your head towards the stars - your inner muse is you.
Channel Your Inner Muse

FULL EFFICACY, ZERO COMPROMISE.

Vegan
Long-Wear
Organic
High Payoff
Skin First

ZERO HARM

Certified fair trade, we create beauty that is free of child labor or forced labor. To reduce our carbon footprint, we only use ingredients that are ethically sourced within the US & Canada.

ZERO WASTE

100% of our packaging is made from recycled materials. We say no to virgin plastic & use soy-based ink on our paper packaging, making our palettes easy to recycle.

Channel Your Inner Muse

HIGH-IMPACT & HIGH- VIBRATIONAL

Revel in multidimensional beauty products that deliver one-swipe pigment power, long lasting wear and continuous high-performance. Explore saturated shadows, skin-centric shimmers and luscious lip

Shop Now

Aloe Vera

Rosehip

Prickly Pear

Jojoba Seed

GROUNDED IN DESERT MAGIC...

What may seem dry and empty to the naked eye is actually a vast, complex ecosystem that is roaring with life. By mindfully harvesting rich ingredients from the desert, we infuse every product with enduring, defy-all-odds properties.

Shop Now

THE DESERT CALLS ON YOUR INNER MUSE  

As you search through the depths of valleys and across vast dunes, turn your head towards the stars - your inner muse is you.

Channel Your Inner Muse

FULL EFFICACY, ZERO COMPROMISE.

Vegan

Long-Wear

Organic

Skin First

High Payoff

ZERO HARM

Certified fair trade, we create beauty that is free of child labor or forced labor. To reduce our carbon footprint, we only use ingredients that are ethically sourced within the US & Canada.

ZERO WASTE

100% of our packaging is made from recycled materials. We say no to virgin plastic & use soy-based ink on our paper packaging, making our palettes easy to recycle.

Channel Your Inner Muse

WE'VE BANNED OVER 2,700 INGREDIENTS FROM OUR FORMULAS  

Why? Because we believe that toxins, animal products & environmentally harmful
ingredients have no business in beauty.
Our Banned Ingredients List

Woman Owned & Operated

MEET TIILA:

Former beauty executive & life-long advocate for clean, vegan, cruelty-free beauty, Tiila founded ATHR because she saw what the industry was missing - sustainable, mindful beauty that delivers intense color payoff & long wear.
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WE'VE BANNED OVER 2,700 INGREDIENTS FROM OUR FORMULAS  

Why? Because we believe that toxins, animal products & environmentally harmful ingredients have no business in beauty

Our Banned Ingredients List

MEET TIILA -

WOMAN OWNED & OPERATED

Former beauty executive & life-long advocate for clean, vegan, cruelty-free beauty, Tiila founded ATHR because she saw what the industry was missing - sustainable, mindful beauty that delivers intense color payoff & long wear.

Shop Now