Here’s to REDEFINING BEAUTY

Become an investor and join us as we pave the way for the beauty industry.
Invest Now

Here’s to REDEFINING BEAUTY

Become an investor and join us as we pave the way for the beauty industry.
Invest Now

Invest in ĀTHR our future is bright

High-impact ingredients that are safe and nontoxic.

We are 100% vegan and cruelty-free forever.

Zero-waste formulations and compacts.

Highest rated clean makeup with over 2,000 5-star reviews.

Sustainability beyond recyclable packaging.

First fully recyclable eyeshadow palette.

Ethical production and manufacturing.

Winner of over 9 awards, Allure’s Best of Beauty 2020.

Invest in ĀTHR
Our future is bright

High-impact ingredients that are safe and nontoxic.

We are 100% vegan and cruelty-free forever.

Zero-waste formulations and compacts.

Highest rated clean makeup with over 2,000 5-star reviews.

Sustainability beyond recyclable packaging.

First fully recyclable eyeshadow palette.

Ethical production and manufacturing.

Winner of over 9 awards, Allure’s Best of Beauty 2020.

Thanks to the support of our community, we’ve successfully raised over $159,000 with over 195 investors!
Thanks to the support of our community, we’ve successfully raised over $159,000 with over 195 investors!

ĀTHR BEAUTY bridges the gap between conventional & clean

Banning over 2700 ingredients and developing recyclable packaging, we bridge the gap between clean ingredients and effective product performance for those interested in healthier makeup for themselves and the planet. Our skincare based makeup is clean, vegan, cruelty-free, with organic skin loving oils + crystals to improve overall skin health + glow. Most importantly, our formulas work.

ĀTHR BEAUTY bridges the gap between conventional & clean

Banning over 2700 ingredients and developing recyclable packaging, we bridge the gap between clean ingredients and effective product performance for those interested in healthier makeup for themselves and the planet. Our skincare based makeup is clean, vegan, cruelty-free, with organic skin loving oils + crystals to improve overall skin health + glow. Most importantly, our formulas work.

ĀTHR BEAUTY bridges the gap between conventional & clean

Banning over 2700 ingredients and developing recyclable packaging, we bridge the gap between clean ingredients and effective product performance for those interested in healthier makeup for themselves and the planet. Our skincare based makeup is clean, vegan, cruelty-free, with organic skin loving oils + crystals to improve overall skin health + glow. Most importantly, our formulas work.

We create clean products for a CLEAN CONSCIENCE

We use a blend of natural and non-toxic safe synthetics for performance that is out of this world. Our products are fully recyclable and produce 25% fewer carbon emissions than our competitors. By the end of 2021, we will have saved 250k units of packaging from ending up in our landfills.

We create clean products for a CLEAN CONSCIENCE

We use a blend of natural and non-toxic safe synthetics for performance that is out of this world. Our products are fully recyclable and produce 25% fewer carbon emissions than our competitors. By the end of 2021, we will have saved 250k units of packaging from ending up in our landfills.

ĀTHR BEAUTY bridges the gap between conventional & clean

Banning over 2700 ingredients and developing recyclable packaging, we bridge the gap between clean ingredients and effective product performance for those interested in healthier makeup for themselves and the planet. Our skincare based makeup is clean, vegan, cruelty-free, with organic skin loving oils + crystals to improve overall skin health + glow. Most importantly, our formulas work.

We create clean products for a CLEAN CONSCIENCE

We use a blend of natural and non-toxic safe synthetics for performance that is out of this world. Our products are fully recyclable and produce 25% fewer carbon emissions than our competitors. By the end of 2021, we will have saved 250k units of packaging from ending up in our landfills.

Loved by our community read our reviews

Rose Quartz Eyeshadow Palette
"This is the best clean beauty highlighter I have ever found. I’m so happy to support a brand who tries to lessen their carbon footprint."
- Ella
Ametrine Palette
"Really love the formula, it’s super creamy and pigmented. Appreciate the Mini size it’s so handy to have in the handbag. The packaging is to die for."
- Egle
Amber Cheek Palette
"Wow. This is LITERALLY my favorite cheek palette. The shades are super buttery, easily blendable and with such staying power. It even stays on for a day of taking my mask on and off all day… love the light golden highlighter, I even use it as an eyeshadow. And the cheek shades are just perfect for my skin."
- Anne
Supernova Diamond Highlighter
"This is the best clean beauty highlighter I have ever found. I’m so happy to support a brand who tries to lessen their carbon footprint."
- Ella
Supernova Diamond Highlighter
"I am super surprised by how SMOOTH the eyeshadows go on my eyes!! So worth the purchase. So happy to see a dedicated vegan, cruelty-free, and zero waste brand!"
- Annie

Loved by our community
Read our reviews

Rose Quartz Eyeshadow Palette
"I am super surprised by how SMOOTH the eyeshadows go on my eyes!! So worth the purchase. So happy to see a dedicated vegan, cruelty-free, and zero waste brand!"
- Annie
Ametrine Palette
"Really love the formula, it’s super creamy and pigmented. Appreciate the Mini size it’s so handy to have in the handbag. The packaging is to die for."
- Egle
Amber Cheek Palette
"Wow. This is LITERALLY my favorite cheek palette. The shades are super buttery, easily blendable and with such staying power. It even stays on for a day of taking my mask on and off all day… love the light golden highlighter, I even use it as an eyeshadow. And the cheek shades are just perfect for my skin."
- Anne
Supernova Diamond Highlighter
"This is the best clean beauty highlighter I have ever found. I’m so happy to support a brand who tries to lessen their carbon footprint."
- Ella